Skip to main content Site map

Reading lists: Major Project (Advertising & Public Relations)


Reading lists: Major Project (Advertising & Public Relations)

Reading list titles for this course/module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Art of the Pitch, The: Persuasion and Presentation Skills that Win Business
£22.99
£22.99
Recommended

Consumer Tribes
CONSUMER TRIBES

Shankar, Avi; Cova, Bernard; Kozinets,...

£47.99
Recommended
Creative Research: The Theory and Practice of Research for the Creative Industries
£39.99
£35.99
Recommended

Doing Your Research Project: A Guide for First-time Researchers
£24.99
£19.99
Recommended

Hegarty on Creativity: There are No Rules
£10.99
£9.99
Recommended

Practical Guide To Business Writing, A: Writing In English For Non-Native Speakers
£14.99
£14.99
Recommended

University of West London logo