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Reading lists: Sales and Marketing


Reading lists: Sales and Marketing

Reading list titles for this course/module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Essentials of Services Marketing, Global Edition
ESSENTIALS OF SERVICES MARKETING, GLOBAL EDITION

Wirtz, Jochen; Lovelock, Christopher; Chew,...

£66.99
Essential
Hospitality Marketing
HOSPITALITY MARKETING

Bowie, David; Buttle, Francis (Francis Buttle...

£59.99
Essential
Introduction to Marketing: Theory and Practice
INTRODUCTION TO MARKETING: THEORY AND PRACTICE

Palmer, Adrian (Professor of Marketing, University of...

£57.99
£45.82
Essential

Marketing for Hospitality and Tourism, Global Edition
MARKETING FOR HOSPITALITY AND TOURISM, GLOBAL EDITION

Kotler, Philip; Bowen, John; Makens,...

£58.99
Essential
Principles of Marketing
PRINCIPLES OF MARKETING

Kotler, Philip; Armstrong, Gary; Harris,...

£65.99
£43.99
Essential

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
£69.95
£40.95
Recommended

Global Marketing Management
GLOBAL MARKETING MANAGEMENT

Lee, Kiefer (Principal Lecturer in Marketing and...

£72.99
£59.99
Recommended

Marketing Research: Approaches, Methods and Applications in Europe
£45.00
Recommended
Principles and Practice of Marketing
PRINCIPLES AND PRACTICE OF MARKETING

Jobber, David; Ellis-Chadwick, Fiona

£56.99
Recommended
Research Methods for Leisure and Tourism
£63.99
£37.99
Recommended

Responsible Sales, Service and Marketing of Alcohol: for the tourism, hospitality and retail industries
£52.00
£52.00
Recommended

Strategic Brand Management
STRATEGIC BRAND MANAGEMENT

Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and...

£52.99
£46.65
Recommended

Tourism: Principles and Practice
TOURISM: PRINCIPLES AND PRACTICE

Fletcher, John; Fyall, Alan; Wanhill,...

£61.99
£37.99
Recommended

Winning Meetings and Events for your Venue
WINNING MEETINGS AND EVENTS FOR YOUR VENUE

Davidson, Rob (Senior Lecturer, University of Greenwich...

£36.99
Recommended

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