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Reading lists: Introduction to Fashion Branding & Marketing


Reading lists: Introduction to Fashion Branding & Marketing

Reading list titles for this course/module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Fashion Marketing: Theory, Principles & Practice
£90.00
£81.00
Essential

New Strategic Brand Management, The: Advanced Insights and Strategic Thinking
£44.99
£44.99
Essential

Social Media for Fashion Marketing: Storytelling in a Digital World
£39.99
£35.99
Essential

Designing Brand Identity (PDF eBook)
DESIGNING BRAND IDENTITY (PDF EBOOK)

Wheeler, Alina/Millman, Debbie

£41.95
Recommended
Fundamentals of Digital Fashion Marketing, The
FUNDAMENTALS OF DIGITAL FASHION MARKETING, THE

Harris, Clare (The University of Sussex, UK)

£29.99
£26.99
Recommended

Marketing Fashion: A Global Perspective
MARKETING FASHION: A GLOBAL PERSPECTIVE

Gill, Penny; Petrizzi, Richard; Mink...

£110.00
£99.00
Recommended

Tipping Point, The: How Little Things Can Make a Big Difference
£10.99
£10.99
Recommended

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