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Reading lists: Creative Strategic Marketing


Reading lists: Creative Strategic Marketing

Reading list titles for this course/module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Fashion Management: A Strategic Approach
FASHION MANAGEMENT: A STRATEGIC APPROACH

Varley, Rosemary (University of the Arts London,...

£39.99
£35.99
Essential

Mastering Fashion Marketing (PDF eBook)
MASTERING FASHION MARKETING (PDF EBOOK)

Jackson, Tim/Shaw, David

£30.59
Essential
Digitalization in the Luxury Fashion Industry (ePub eBook)
£109.50
Recommended
Fashion Marketing
FASHION MARKETING

Easey, Mike (Newcastle Business School)

£30.00
£30.00
Recommended

Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry
£33.99
Recommended
Fashion Marketing Communications
FASHION MARKETING COMMUNICATIONS

Lea-Greenwood, Gaynor (Manchester Metropolitan University, UK)

£29.00
£29.00
Recommended

Fashion Marketing: Theory, Principles & Practice
£90.00
£81.00
Recommended

Marketing Fashion: A Global Perspective
MARKETING FASHION: A GLOBAL PERSPECTIVE

Gill, Penny; Petrizzi, Richard; Mink...

£110.00
£99.00
Recommended

The Fundamentals of Fashion Management (ePub eBook)
£26.99
Recommended

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