Skip to main content Site map

Reading lists: Corporate Global Marketing and Responsibility


Reading lists: Corporate Global Marketing and Responsibility

Reading list titles for this course/module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Global Marketing: Strategy, Practice, and Cases
GLOBAL MARKETING: STRATEGY, PRACTICE, AND CASES

Alon, Ilan; Jaffe, Eugene; Prange,...

£68.99
Essential
Marketing: Real People, Real Choices, Global Edition
MARKETING: REAL PEOPLE, REAL CHOICES, GLOBAL EDITION

Solomon, Michael; Marshall, Greg; Stuart,...

£66.99
Essential
Global Marketing: Strategy, Practice, and Cases
GLOBAL MARKETING: STRATEGY, PRACTICE, AND CASES

Alon, Ilan; Jaffe, Eugene; Prange,...

£68.99
Recommended

University of West London logo