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Reading lists: Global marketing and Digital Business


Reading lists: Global marketing and Digital Business

Reading list titles for this course/module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Digital Business and E-Commerce Management
DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT

Chaffey, Dave; Hemphill, Tanya; Edmundson-Bird,...

£65.99
£43.99
Essential

Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£59.99
£43.99
Essential

Global Marketing (PDF eBook)
£43.99
Essential
Global Marketing: Strategy, Practice, and Cases
GLOBAL MARKETING: STRATEGY, PRACTICE, AND CASES

Alon, Ilan; Jaffe, Eugene; Prange,...

£68.99
Essential
Digital Business and E-Commerce Management
DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT

Chaffey, Dave; Hemphill, Tanya; Edmundson-Bird,...

£65.99
£43.99
Recommended

Global Marketing
GLOBAL MARKETING

Hollensen, Svend

£62.99
£43.99
Recommended

Principles of Marketing
PRINCIPLES OF MARKETING

Kotler, Philip; Armstrong, Gary; Harris,...

£65.99
£43.99
Recommended

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