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Reading lists: Introduction to Contemporary Promotional Culture


Reading lists: Introduction to Contemporary Promotional Culture

Reading list titles for this course/module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Promotional Culture and Convergence: Markets, Methods, Media
£42.99
Recommended
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
£18.99
Recommended
Art of Rhetoric, The
£10.99
£9.99
Further Reading

Powers of Persuasion: The Inside Story of British Advertising 1951-2000
POWERS OF PERSUASION: THE INSIDE STORY OF BRITISH ADVERTISING 1951-2000

Fletcher, Winston (Visiting Professor of Marketing at...

£20.99
£17.49
Further Reading

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