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Reading lists: Entrepreneurship Essentials


Reading lists: Entrepreneurship Essentials

Reading list titles for this course/module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Brand Gap, The: Revised Edition
£21.99
£10.83
Essential

This is Marketing: You Can’t Be Seen Until You Learn To See
£16.99
£14.99
Essential

Business of Fashion, The: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card
£84.00
£75.83
Recommended

Creative Research: The Theory and Practice of Research for the Creative Industries
£39.99
£35.99
Further Reading

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
£33.49
£16.66
Further Reading

Marketing Research: Tools and Techniques
MARKETING RESEARCH: TOOLS AND TECHNIQUES

Bradley, Nigel (Senior Lecturer in Marketing, University...

£63.99
£46.65
Further Reading

User Stories Applied: For Agile Software Development
£40.49
£20.41
Further Reading

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