An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
Part I: Strategic Purpose: Ch 1 Introduction to Strategy; Ch 2 Mission and Purpose; Ch 3 Culture and Strategy; Part II: Strategic Analysis: Ch 4 The External Environment: PEST; Ch 5 The External Environment: Competition; Ch 6 The Internal Environment: Capability; Part III: Strategic Choice: Ch 7 Strategic Options; Ch 8 Strategic Directions and Methods; Ch 9 Strategic Evaluation; Ch 10 Organising and Resourcing; Ch 11 Managing and Monitoring; Ch 12 Strategy in Action; Index
