Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
1: Tourism and Leisure Needs of Older Adults 2: Motivations and Constraints to Tourism and Leisure for Older Adults 3: Socio-Demographic Variables Associated with Tourism, Leisure and Ageing 4: Contemporary Trends in International Tourism and Travel for Older Adults 5: Information Sources on Tourism and Travel for Older People 6: Modes of Tourism and Leisure Travel by Older Adults 7: Different Travel Markets - Group Package Tours for Older Adults 8: Different Travel Markets - Adventure Tourism and the Baby Boomer Generation 9: Different Travel Markets - Educational Tourism and Older Adults 10: Tourism and Leisure Needs of Older Adults in Retirement Communities 11: Conclusions and Recommendations
