The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.
Introduction - Marios Sotiriadis and Dogan Gursoy
PART I: PLANNING: DESIGN AND CREATING TOURISM EXPERIENCES
1. Experience-Based Service Design - Özlem Güzel
2. Experience-Centric Approach and Innovation - Anita Zátori
3. Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and Skills - Marios Sotiriadis and Stelios Varvaressos
4. Tourism Destination: Design of Experiences - Eyup Karayilan and Gurel Cetin
5. Social Media and the Co-Creation of Tourism Experiences - Marianna Sigala
6. Experiential Tourism: Creating and Marketing Tourism Attraction Experiences - Rachel Dodds and Lee Jolliffe
PART II: MANAGING: ORGANIZING AND DELIVERING TOURISM EXPERIENCES
7. Cultural and Experiential Tourism - Hilary du Cros
8. Dragon Boat Intangible Cultural Heritage: Management Challenges of a Community and Élite Sport Event as a Tourism Experience - Fleur Fallon
9. Collaborating to Provide Attractive Hotel Guests' Experiences - Marios Sotiriadis and Christos Sarmaniotis
10. Managing Sport Tourism Experiences: Blueprinting Service Encounters - Chris A. Vassiliadis and Anestis Fotiadis
11. Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism - Medet Yolal
12. Managing Experiences within the Field of Creative Tourism: Best Practices and Guidelines - Caroline Couret
13. Greening as Part of Ecotourism to Contribute to Tourists' Experiences: A Destination Planning Approach - Elricke Botha and Willy Hannes Engelbrecht
14. Managing Rural Tourist Experiences: Lessons from Cyprus - Anna Farmaki
15. Service Innovations and Experience Creation in Spas, Wellness and Medical Tourism - Melanie Kay Smith, Sonia Ferrari and László Puczkó
PART III: MARKETING: COMMUNICATING AND PROMOTING TOURISM EXPERIENCES
16. The Role of Online Social Media on the Experience and Communication of Gay Events in a Tourist Destination: A Case Study of a Small-Scale Film Festival in Nice - S. Christofle, C. Papetti and M. Ferry
17. Marketing Experiences for Visitor Attractions: The Contribution of Theming - Elricke Botha
18. Marketing Culinary Tourism Experiences - Lee Jolliffe
19. Managing and Marketing Tourism Experiences: Extending the Travel Risk Perception Literature to Address Affective Risk Perceptions - Ashley Schroeder, Lori Pennington-Gray, Maximiliano Korstanje and Geoffrey Skoll
20. Promotion Tools Used in the Marketing of Sport Tourism Experiences in a Mature Tourism Destination - Crystal C. Lewis and Cristina H. Jönsson
21. The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences - Kyung-Hyan Yoo and Ulrike Gretzel
PART IV: MONITORING AND EVALUATING TOURISM EXPERIENCES
22. Memorable Tourism Experiences: Conceptual Foundations and Managerial Implications for Program Design, Delivery, and Performance Measurement - Jong-Hyeong Kim
23. Proposing an Experiential Value Model within the Context of Business Tourism Magdalena - Petronella (Nellie) Swart
24. Consumer Travel Online Reviews and Recommendations: Suggesting Strategies to Address Challenges Faced within the Digital Context - Marios Sotiriadis and Ciná van Zyl
25. Assessing Tourism Experiences: The Case of Heritage Attractions - Gaunette Sinclair-Maragh
Conclusions: Issues and Challenges for Managing and Marketing Tourism Experiences - Dogan Gursoy and Marios Sotiriadis
About the Authors
Index
