Running a Successful Photography Business is the definitive business bible for every professional photographer - a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.Written from the unique point of view of a leading photographers' agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.
Biographies PrefaceIntroductionChapter 1: How's Business? A Business Health CheckChapter 2: The Photographer's Business PlanChapter 3: Fine-Tuning your BrandChapter 4: Twenty Ways to Get NoticedChapter 5: PricingChapter 6: Pitching for a Job and Sealing the DealChapter 7: Please Read the Small Print: Business Terms and Photography ContractsChapter 8: The Perfect Photoshoot: A Step by Step GuideChapter 9: Photoshoot Legal Obligations and Codes of PracticeChapter 10: Are You Covered? InsuranceChapter 11: Keeping ClientsChapter 12: Getting HelpChapter 13: Going ForwardContributor BiographiesAppendicesIndex