Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
PART ONE: THINKING ABOUT QUESTIONS Guiding Principles of Asking Questions The Topic Guide Versus the Questioning Route How and Where to Begin Sequence for Developing Questions PART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONS Categories of Questions Phrasing the Questions Sequencing the Questions Probes, Follow-Ups, and Unplanned Questions Know the Limits Changing Questions The Importance of Consistency Pilot Testing and Reviewing the Plan PART THREE: QUESTIONS THAT ENGAGE PARTICIPANTS Listing, Rating, and Choosing Questions Projective Questions Group Activities
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