This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the most eminent senior executives of firms in and around the industry. It provides an in-depth perspective of a modern industrial phenomenon and makes observations as to the profitable way forward for the industry.
This text is an important read for those working, advising and investing in the sector as well as for students, graduates and researchers.
1. Vertical disintegration: the drivers, conditions and processes 2. The market for hotel property 3. The role of professional services in enabling, and providing the necessary environment for, disintegration 4. Threats from technology companies and substitute products 5. Franchisor performance 6. Management Contract standardisation/modularisation 7. Brand proliferation as a means to organic growth 8. Multinationality and the 'challengers' 9. The push for consolidation 10. Conclusions and the way ahead
