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International Cases in Tourism Management


International Cases in Tourism Management

Hardback by Horner, Susan; Swarbrooke, John

International Cases in Tourism Management

£135.00

ISBN:
9781138144491
Publication Date:
1 Aug 2016
Language:
English
Publisher:
Taylor & Francis Ltd
Imprint:
Routledge
Pages:
410 pages
Format:
Hardback
For delivery:
Estimated despatch 27 May - 1 Jun 2024
International Cases in Tourism Management

Description

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Contents

Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism

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