The Social Media Manifesto ais a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
Introduction Brand versus Business The Death of Digital, Mobile and Social Strategies Organsational Structure Marketing PR Sales Research and Development Human Resources Management and Strategy CSR and Community Relations Customer Service Retail Next Steps
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