Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions. This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.Living the Brand is a CarbonNeutral® publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.
Chapter - 00: Introduction; Chapter - 01: I'm genuinely feeling groovy; Chapter - 02: Living brands; Chapter - 03: Why people need vision and values; Chapter - 04: Why organizations need purpose and values; Chapter - 05: Defining the brand; Chapter - 06: Bringing the brand to life; Chapter - 07: Sustaining the brand: stories and myths; Chapter - 08: Measuring success; Chapter - 09: Managing the brand; Chapter - 10: Conclusion
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).