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Professional Photography: The New Global Landscape Explained


Professional Photography: The New Global Landscape Explained

Paperback by Scott, Grant

Professional Photography: The New Global Landscape Explained

£37.99

ISBN:
9780415717540
Publication Date:
6 Aug 2014
Language:
English
Publisher:
Taylor & Francis Ltd
Imprint:
Routledge
Pages:
196 pages
Format:
Paperback
For delivery:
Estimated despatch 28 - 30 May 2024
Professional Photography: The New Global Landscape Explained

Description

Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer's workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about: Being well-versed in creating both still and moving images. Designing and maintaining a well-structured website. The importance of engaging with social media. Exploring personal projects to find new clients. Managing print sales and exhibiting. Understanding budgeting and copyright in a digital world. The accompanying podcast interviews with some of today's top professional photographers provide additional insider information to help photographers understand their place in both the commercial and creative worlds.

Contents

Introduction. Chapter 1 The New Global Landscape. Chapter 2 The New Commercial Environment. Chapter 3 Getting On-Track Online. Chapter 4 The Power of the Personal Project. Chapter 5 The Value of the Image Reconsidered. Chapter 6 The Importance of the Moving Image. Chapter 7 Taking Control of Your Professional Practice. Appendix The New Landscape Community Online. Index.

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