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Managerial Economics, Global Edition (PDF eBook) Global ed of 7th revised ed


Managerial Economics, Global Edition (PDF eBook) Global ed of 7th revised ed

eBook by Keat, Paul G./Young, Philip K./Keat, Paul G.

Managerial Economics, Global Edition (PDF eBook)

£43.99

ISBN:
9780273791959
Publication Date:
06 Nov 2013
Edition:
Global ed of 7th revised ed
Publisher:
Pearson
Pages:
624 pages
Format:
eBook
For delivery:
Download available
Managerial Economics, Global Edition (PDF eBook)

Description

For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. To strengthen students ability to use Excela critical skill in todays job marketnew Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.

Contents

1. Introduction 2. The firm and Its Goals 3. Supply and Demand4. Demand Elasticity 5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production7. The Theory and Estimation of Cost 8. Pricing and Output Decisions: Perfect Competition and Monopoly 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting and Risk13. The Multinational Corporation and Globalization14. Government and Industry: Challenges and Opportunities for Today's Manager15. Managerial Economics in Action

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