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Media Theories and Approaches: A Global Perspective


Media Theories and Approaches: A Global Perspective

Paperback by Balnaves, Mark; Donald, Stephanie Hemelryk; Shoesmith, Brian

Media Theories and Approaches: A Global Perspective

£33.99

ISBN:
9780230551626
Publication Date:
24 Nov 2008
Language:
English
Publisher:
Palgrave Macmillan
Pages:
339 pages
Format:
Paperback
For delivery:
Estimated despatch 28 - 30 May 2024
Media Theories and Approaches: A Global Perspective

Description

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as 'Social and Global Change,' 'the Influence of Media,' 'Intercultural Communication' and 'News as a Form of Knowledge.' Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present.

Contents

PART I: CONVERGENCES Introduction.- Technologizing the World.- A Global View.- PART II: THEORIES Classics in Media and Effects.- Classics in Media and Ideology.- Classics in Reasoning About Information and its Ownership.- PART III: CONTENT, AUDIENCES AND EFFECTS Information Warfare and Modern Propaganda.- Transforming Cultures.- Brand China and Bollywood India.- PART IV: STRUCTURES AND ORGANISATION Governance and Digital Identities.- Interactive Media and News.- Media Economics.- Games.- Media Research.- Conclusion.

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